Reaching the age of thirty, my income randomly doubled

Chen Pingsheng felt that this type of business was much easier to manage than traditional restaurants. If done well, it could go public within a year.

Fei Yangyang had been operating for several years and had even secured several billion in financing.

Yet, it still hadn\'t gone public.

The facts proved that making the right choice was far more important than exerting great effort.

Choosing an easy, less competitive blue ocean industry over those fiercely competitive red ocean industries

made a huge difference.

If he had met Tong Zelan earlier, he might have never even considered entering a traditional restaurant business like Fei Yangyang.

Selling milk tea and doing coffee made money so much faster.

After receiving the two billion yuan from Three Lives Three Worlds, he immediately allocated 1.5 billion to Antler Coffee.

To complete a five billion investment.

Now, he worked differently than before; he absolutely wouldn\'t engage in any slow strategies.

He focused on quick action.

After the successful registration of a series of brand names for Antler Coffee, his next thought was how to become famous in one fell swoop.

Chen Pingsheng approached Qin Xue for a discussion, but Qin Xue wasn\'t very knowledgeable about this.

The key issue was that the cost of becoming famous overnight was quite high.

He thought all day, there were many methods, but none could guarantee immediate fame.

In the end, as he was about to go to sleep, his wife, Song Yanxi, suddenly propped up her bottom and said,

"Wanting overnight fame isn\'t hard—just gather the Four Great Singers for a free concert, invite a couple of thousand university students to attend, and then livestream it online. With enough money spent, aren\'t you guaranteed to become famous?"

Uh~ Chen Pingsheng froze, how had he not thought of such a great idea?

Suddenly, he slapped his wife\'s buttocks; the sound was remarkably crisp.

Song Yanxi glared at him with an angry face, "What are you freaking out for?"

"Isn\'t this just me being excited and rewarding you?"

Song Yanxi covered her small butt; the force of the slap was not light.

"Who rewards like this? I was just joking around, and you took it seriously?"

Song Yanxi said, "Not to mention how much it would cost to gather the Four Great Singers, just inviting twenty thousand college students to watch also involves significant expenses—nobody starts a business like this."

"Others might not do it, but I\'m not short on money right now, so what\'s there to fear."

Chen Pingsheng said, "Making money quickly is the goal, what\'s the point in dilly-dallying? Next month is National Day, just in time for me to get this done."

"Are you really going to do this?"

Song Yanxi sat up, "With your plan, how long will five billion last?"

"If it runs out, we\'ll just add more."

Chen Pingsheng said, "An internet ride-hailing app easily subsidizes tens to hundreds of billions; I\'m only playing with a few billion, so what\'s there to fear really?"

Song Yanxi, tired of dealing with him, turned off the light to sleep.

This man, once excited, didn\'t even consider the time, and still smacked her small butt.

That was really too much.

When Chen Pingsheng checked the time and saw it was already three in the morning, he was too lazy to disturb her.

His wife still had to go to work normally the next day.

The next day, he sent people to contact entertainment companies in Xiangjiang, as getting the Four Great Singers together at once was not an easy task.

Mainly because the relationship between these four wasn\'t good.

He had managed to gather only three of them previously; the God of Songs was absent.

This time, he was determined to get all of them together, and it was just a matter of paying more money.

Also, he had to contact stadiums that could host a large-scale concert.

When Chen Pingsheng shared this idea with Qin Xue and others, they were absolutely shocked.

Indeed, viewing an entrepreneur\'s actions through ordinary lenses just wouldn\'t do.

The shop wasn\'t even opened, and he was planning to spend dozens of millions to host a concert with the Four Great Singers.

Inviting people to attend for free, the idea was indeed incomparable!

What could she say? She just silently supported him.

Once again, unfavorable news came from Xiangjiang, about inviting the Four Great Singers to perform together.

It was impossible.

Unless… more money was added.

After a day of negotiation, the price was set at fifty-two million.

The appearance fee for each of them was thirteen million.

Plus expenses for round-trip airfare, presidential suites, and a series of other costs.

If he was ready to spend millions, why fear these expenses?

They were trivial in comparison.

Chen Pingsheng had Jiang Yilei come up with an internet promotional slogan.

Eventually, after a series of discussions, they settled on two pretty good lines.

The deer isn\'t seen in the deep forest; elegance isn\'t inborn.

Antler Coffee, lighting up the city.

October 1st, concert with the Four Great Singers.

But the most shocking part was the last phrase, free of charge.

Which meant, an unprecedented concert that people could attend without paying a dime.

The location wasn\'t yet announced.

The exact way to sign up wasn\'t released either, but once the news came out, it exploded online.

The Four Great Singers performing together, truly a once-in-a-lifetime event.

Absolutely shocking.

Additionally, as the Chief Internet Promoter of Antler Coffee,

Yang Mi also became an added giveaway; she was responsible for the final onstage speech.

Mainly promoting Antler Coffee.

Once the concert time was confirmed, Chen Pingsheng actively contacted Youku, Penguin, and iQIYI.

With the Four Great Singers as a draw,

he wasn\'t worried about their unwillingness to cooperate, especially since they didn\'t have to pay for the livestream rights.

The struggle among the three major internet platforms was also quite fierce.

He approached all three for a collaboration to broadly expand his reach.

By the time he was done with these, a week had already passed.

Online and especially in Capital City, it was very lively; all the universities were asking how they could get tickets?